Advantages of Whole House Customization

Can meet different individual needs

In traditional marketing models, furniture companies often follow the trend of furniture development and production based on simple market research. But the furniture produced by this model either does not meet the size requirements or the style cannot meet personal preferences. Whole house customization subdivides the market into individuals, designing furniture according to individual requirements, and consumers are one of the designers of furniture. Specific requirements can be made based on personal preferences, such as color matching, personalized specifications, etc.

Reduce inventory backlog

Under the traditional marketing mode, furniture enterprises, in order to pursue Profit maximization, reduce product costs through mass production. Once the market encounters a slight accident, the similarity of such mass produced furniture will inevitably lead to unsalable or overstock, resulting in waste of resources. Whole house customization is produced based on consumer orders, with almost no inventory, accelerating capital turnover

Reduce marketing costs

In traditional marketing models, furniture companies often use advertising and building specialty stores to boost sales in order to occupy the market, resulting in higher costs. As long as the furniture quality is reliable and the price is reasonable, the furniture can be sold smoothly for full house customization. In the whole house customization, manufacturers directly face consumers and reduce sales processes, as well as various expenses.

Beneficial for accelerating product development

Under the traditional marketing model, many designers of furniture companies build their products behind closed doors and only develop products based on simple market research. The designed furniture has significant limitations and is difficult to meet the needs of the public. In full house customization, designers have many opportunities to communicate face-to-face with consumers, making it easy to understand their requirements and develop products that are close to their needs.